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This web site states the following, "Almost no one can reach every spot on their back and there are a number of conditions like bursitis, arthritis, injury and any of a number of other conditions that can make it difficult or impossible to reach around and scratch your back without putting too much stress on your elbow, shoulder or back." We saw that the web page also stated "com has unique long handled bac." The header had back scratchers as the highest ranking optimized keyword. It is followed by backscratchers, back scratcher world, and quality back scratcher which isn't as ranked as highly as back scratchers. The next words backscratcherworld.com uses is wood back scratcher. telescopic back scratcher was included and will not be understood by search crawlers.